I replied to him saying he's cool & I'd love to hear how his non-marketing works. Here's the response:
"Ooops – I’ve come across as doing okay – when the reality is I am just slack, totally boring and in need of a pill(s). So I owe you an explanation.
The truth is we operate in something of a niche and so I tell myself I know who we want to work for and what we do best - and we just go there. I guess it’s been kinda word of mouth growth, but over an embarrassingly long, long time. Retention of what we have has been key, the new stuff is always a total pain and at this point not worth the distraction.
But the competition keeps nipping away, so you never know. We may have to get off our high horse yet"
I suggested non-marketing may not be the way to go after all.