Wednesday, December 12, 2012

ONE EASY THING you can implement to Increase Sales at your Office TODAY

In Robert Cialdini’s book:  'Influence: The Psychology of Persuasion' he lists 6 strategies to persuade people.

While it's no secret I despise contrived persuasion,  this isn't the kind of lame technique I usually hate at all:

In a recent study, a Real Estate Agency massively increased their sales simply by having the Receptionist state the credentials of the Agent before putting them through.   

eg.  “John, Head of Sales, can help you with that.  He has over 15 years of experience in selling homes in your neighbourhood.” 

“Suzanne would be ideal to work with you, she has been selling commercial property for 20 years and has just sold a site last week for $2million.”

By simply stating some honest credentials, the endorsements saw a 20% rise in appointments and a 15% rise in signed contracts.

Wouldn’t those numbers look nice in your business?

Try it & let me know how it goes!

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