In the business world, it’s super, SUPER easy to be mediocre. When you compare yourself to your competition and say “We’re 10% cheaper” or “We’re better on this particular thing” chances are you’re just pitting average against average.
So why not set your sights higher? Why not raise the bar so it’s unreachable? Why not provide unbelievable services & products with mind-blogging customer service?
Offer the BEST service. Offer the BEST product. Compete on Quality, not on price. NEVER compete on price.
How are you going to do it? Brainstorming time!